Florida's Top Rated Roofing Contractor

Central Florida's Most Trusted Roofing Company

Expert roof repair & replacement by Central Florida's most trusted team. Over 5,000 Florida homeowners trust us with their biggest investment. Book your free inspection now.

Schedule Your Free Estimate

Central Florida's Best Roofers - Trusted By Thousands

Your home deserves more than just another roofing contractor. As a veteran-owned company serving Central Florida since 2018, we deliver:

Licensed Roofing Contractors

State certified, fully insured, and ready to protect your home. No surprises, just professional results every time.

Reliable Roofers In Florida

As a veteran-owned company, we bring military precision and family values to every project. Your home deserves nothing less.

Best Roofing Material for Florida Homes

We use only premium materials built to withstand Florida's toughest weather. Backed by industry-leading warranties and our own workmanship guarantee.

Lightning Fast Roofing Service

Most roofs completed in 1-3 days. Our efficient crews show up on time and get the job done right – without cutting corners.

Get a FREE, No-Pressure Roof Estimate

Roofs Built

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Florida Roof Installation In 3 Simple Steps

Straight Forward Process, Superior Results

01.

Schedule Your Free Roof Inspection

Schedule a time that works for you, and our team will provide a thorough roof assessment at no cost. We’ll document everything with photos and explain our findings in simple terms, so you know exactly what your roof needs.

02.

Get A Roofing Estimate

Receive a clear estimate with all your options and costs laid out in plain English. We’ll help you choose the best materials for your budget and timeline, plus explain financing options if needed.

03.

Professional Roof Installation

Watch as our team transforms your roof in just 1-3 days. We’ll protect your property, clean up thoroughly, and provide all warranty documentation for your peace of mind.

Full-Service Florida Roofing Company

A Complete Range of Services To protect your home & business

Roof Repairs

Fast response to leaks, storm damage, and wear. We diagnoses and fix issues quickly, preventing small problems from becoming costly disasters.

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Full Roof Replacements

Transform your home with a complete roof replacement in just 1-3 days. Using premium materials built for Florida weather, we'll protect your biggest investment for decades to come.

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New Construction Roofing

Partner with us for your new build project. We work seamlessly with contractors to deliver on-time, on-budget roofing that meets the highest quality standards.

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Commercial Roofing

Specialized solutions for business properties, from TPO to metal roofing. Keep your operations running smoothly with minimal disruption during installation.

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Residential Roofing

Protect your family with expert residential roofing services. From classic shingles to premium tile, we'll help you choose the perfect roof for your home and budget.

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Seamless Gutters

Complete your roof's protection with custom-fitted seamless gutters. Prevent water damage and foundation issues with professional installation and materials.

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Join 5000+ Happy Florida Roofing Customers

"Straight Forward Construction made my retirement dream getaway home a reality. After receiving nine different quotes, I was impressed by Straight Forward Construction’s honest and fair pricing. They went above and beyond! Whatever I asked for, I got. My family is truly indebted to their service."

Jeff Fortuna, Verified Customer

"Professional excellence from start to finish! They replaced our roof in just one day, with impeccable attention to cleanup. From the initial quote to material selection, installation, and follow-up, the entire team demonstrated outstanding professionalism. Highly recommended!"

Kevin Washington, Verified Customer

"As a real estate professional, I've seen Jacob and his team at Straight Forward Construction save the day when other companies fell through. They stepped in when two other roofing companies left us hanging. Their professionalism and quality of work are unmatched - they're truly the best in the business."

Angie Reynolds, Real Estate Agent

Complete Roofing Services & Materials

Premium Materials, Guaranteed Protection

Close-up of a grey asphalt shingle roof with an overlapping pattern, expertly installed by a leading Lakeland roofing company.

Shingle Roofing

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Close-up of a pattern of red roof shingles arranged in a scalloped design, showcasing the craftsmanship expected from a top-notch Lakeland roofing company.

Tile Roofing

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Metal Roofing

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A flat white rooftop with a few structures and wires stands under a cloudy sky, showcasing the quality craftsmanship of a renowned roofing contractor.

TPO Roofing

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Not Sure What You Need?

Licensed Florida Roof Installation for Top Brands

Serving Central Florida & Beyond

From Tampa Bay to Central Florida, We've Got You Covered

Straight Forward Construction is a top-rated roofing company based in Lake Alfred, proudly serving communities across Central Florida. From Tampa Bay to Orlando, we bring precision and family values to every roof we touch.

Local Service Area
Greater Orlando Area
TAMPA BAY REGION
GULF COAST REGION

Polk County (Our Home Territory)

Lakeland
Winter Haven
Bartow
Lake Wales
Auburndale
Haines City
Lake Alfred

Local Headquarters

305 Gandy Rd
Auburndale, FL 33823
(863) 289-6654

Orange County

Orlando
Winter Garden
Winter Park
Ocoee
Apopka
Lake Buena Vista
Maitland
Baldwin Park
Windermere

Osceola County

Kissimmee
St. Cloud
Celebration
Poinciana
Harmony
Buenaventura Lakes
Poinciana

Lake County

Clermont
Mount Dora
Leesburg
Eustis
Tavares
Lady Lake

Hillsborough County

Tampa
Brandon
Plant City
Riverview
Temple Terrace
Sun City Center
Valrico
Apollo Beach

Pinellas County

St. Petersburg
Clearwater
Largo
Palm Harbor
Dunedin
Tarpon Springs
Pinellas Park
Safety Harbor

Pasco County

Wesley Chapel
New Port Richey
Land O' Lakes
Dade City
Zephyrhills
Trinity
Port Richey

Manatee County

Bradenton
Palmetto
Anna Maria
Longboat Key
Lakewood Ranch
Ellenton
Parrish

Sarasota County

Sarasota
Venice
North Port
Siesta Key
Osprey
Nokomis
Englewood

Claim Your FREE Roof Inspection

[$499 Value – Yours Free] Discover Hidden Damage Before It’s Too Late

Enter Your Email Below and Also Claim Your FREE Roof Protection Package:

✓ 21-Point Inspection Checklist ($299 Value)
✓ Insurance Claim Guide ($197 Value)
✓ Same-Day Price Quote

Total Value: $995 – Yours FREE

Customer-First Service

Join 5,000+ satisfied Florida homeowners who trust us with their biggest investment. Our dedication to excellence shows in our consistent 5-star reviews.

Licensed & Fully Protected

Triple-layer protection: State-licensed, fully insured, and backed by industry-leading warranties. Total peace of mind for your home and investment.

Honest Timelines

Realistic project schedules with no false promises. Regular updates keep you informed at every stage.

Transparent Pricing

No hidden costs. No sales pressure. Just straight forward pricing and clear communication from start to finish. What we quote is what you pay.

The Straight Forward Difference

Want a roofing contractor you can actually trust? Quality work begins with honest service. That’s why we focus on clear communication, transparent pricing, and following through on every promise we make. Join thousands of satisfied homeowners who trust their roofing needs with us.

Get professional service you can count on.

call now (863) 289-6654 Schedule Online

“Our reputation is built on trust, quality, and following through on our promises. That’s the Straight Forward difference.”

Jacob Echeverri, Owner & Veteran