Roof Repair
Leak repair, storm damage, flashing problems, damaged shingles, tile repairs, and isolated roof failures.
Explore Roof Repair Certifications and Associations
Qualified by the Manufacturers and Organizations That Matter
Credentials do not replace workmanship, but they do show that a contractor has invested in training, industry standards, and professional accountability.
TAMKO Pro Diamond
Advanced manufacturer certification for asphalt shingle roofing systems.
Owens Corning Preferred
Recognized contractor qualifications and installation standards.
Polyglass Preferred
Training and experience with low-slope and specialty roofing systems.
FRSA Member
Connected to Florida roofing education, safety, and industry standards.
Polk County Builders Association
Active in the local building and development community.
Tampa Bay Builders Association
Connected to regional construction and building professionals.
Veteran Owned Since 2018
Straightforward Advice Before a Sales Pitch
When Jacob Echeverri returned from military service, he saw something missing in Florida roofing: homeowners were often asked to make expensive decisions without getting a clear explanation of the roof, the materials, or the scope.
Straight Forward Construction was launched in 2018 to bring military-grade preparation, family values, and plain-English guidance to every project. The goal is not to push the biggest job. It is to help each customer understand what the property actually needs.
- Honest repair-versus-replacement recommendations
- Clear material and warranty comparisons
- No high-pressure sales process
- Long-term customer support after completion
Commercial Roofing and Construction
Roofing Support for Properties That Cannot Afford Guesswork
Straight Forward Construction works with builders, property developers, hotels, churches, associations, restaurants, retail centers, offices, and multi-family properties.
- Commercial roof repair and leak investigation
- Commercial roof replacement and restoration
- TPO, EPDM, PVC, metal, modified bitumen, and coatings
- Inspection and maintenance planning
- Window resealing, façade repairs, drywall, painting, and renovation support
Seamless Gutters
Complete the Roof With Better Water Management
A roof can move a tremendous amount of water during a Florida downpour. Seamless gutters help direct that runoff away from fascia, walls, entryways, foundations, landscaping, and other vulnerable areas.
- Custom-fitted seamless aluminum gutters
- Copper and steel options for qualifying projects
- Six-inch gutter systems for higher water volume
- Proper pitch and downspout placement
- Gutter guards and debris-control options
Storm Damage Roofing
Documentation, Straight Answers, and a Clear Path Forward
Wind, hail, flying debris, and wind-driven rain can damage shingles, tile, metal panels, membranes, flashing, vents, and gutters. Some damage is easy to see. Other problems require a closer inspection.
Straight Forward Construction can inspect visible damage, provide photographs and roofing documentation, meet the insurance adjuster at the property, and complete approved repair or replacement work.
Leadership Team
People Who Stand Behind the Work
Straight Forward Construction is led by a team focused on project quality, customer communication, and long-term relationships.
Founder and Veteran
Jacob Echeverri
Co-Founder and Operations Director
Jessica Echeverri
Product Manager
Connor White
