Logo for Straight Forward Construction featuring a stylized red and white roof design above the company name in bold red letters.
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new construction roofing in Central Florida

New Construction Roofing Done Right

Trust your new construction project to Central Florida's leading roofing experts. We partner with builders, contractors, and property developers to deliver superior roofing systems that meet your timeline and exceed quality standards. From custom homes to commercial complexes, our certified teams ensure perfect execution every time.

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  • 4.9★ Customer Rating

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Why Builders Choose Us

Direct Manufacturer Relationships

As an authorized installer for major manufacturers, we offer:

• Premium materials at competitive prices
• Quick material availability
• Extended warranty options
• Technical support
• Latest product innovations

Licensed & Certified Teams

Our installation crews are factory-trained and certified. We maintain rigorous safety standards, carry comprehensive insurance, and ensure every project meets or exceeds building codes.

On Time Project Completion

We understand construction timelines:

• Detailed project scheduling
• Efficient crew coordination
• Weather monitoring
• Quick problem resolution
• Clear communication

Quality Installation Standards

Every project receives:

• Manufacturer-certified installation
• Multiple quality inspections
• Documentation compliance
• Warranty registration
• Final verification

New Construction Projects

From single-family homes to large commercial complexes, we deliver expert roofing solutions for every new construction project.

Single-Family Homes

• Custom builds
• Production homes
• Luxury residences
• Model homes
• Spec houses

With attention to architectural details and homeowner preferences, we ensure lasting quality for every residence.

Single-family homes roof installation by Straightforward Construction
Multi-family developments roofing by Straightforward Construction in Winter Haven, FL

Multi-Family Developments

• Apartment complexes
• Condominiums
• Townhouse communities
• Senior living facilities
• Student housing

Specialized in large-scale projects with consistent quality across multiple units.

Commercial Construction

• Retail centers
• Office buildings
• Medical facilities
• Hotels & resorts
• Restaurants

Expert installation of commercial-grade systems with minimal disruption to other trades.

Commercial roofing for new construction by Straightforward Construction in Winter Haven, FL
Roof replacement by Straightforward Construction in Central Florida. Premium roofing materials installed by certified experts to protect your home from Florida's climate

Project Management

• Timeline coordination
• Trade scheduling
• Material logistics
• Quality control
• Documentation

Ensuring smooth execution from start to finish.

Roofing Options for New Construction

Choose from our comprehensive range of high-performance roofing solutions for your new construction project. Each system is backed by industry-leading warranties and installed by our certified teams.

Shingles

Shingles offer enhanced curb appeal with rich textures and dimensional designs. We install systems from leading manufacturers with warranties up to 50 years. Choose from an extensive palette of designer colors and impact-resistant options for superior protection.
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A single-story house with a tile roof, expertly crafted by a roofing contractor in Lakeland, is surrounded by trees and vegetation, featuring potted plants at the entrance and bathed in soft sunlight.
A modern, single-story house with a tiled roof crafted by a roofer lakeland expert is surrounded by trees and landscaped greenery, featuring a walkway leading to the front door.
Aerial view of a large, single-story house with a gabled roof crafted by a roofer Lakeland trusts, surrounded by a green lawn and palm trees under a partly cloudy sky.
Close-up view of a house rooftop with blue asphalt shingles, crafted by a Lakeland roofing company, surrounded by green trees in the background.

Tile Roofing

Traditional Mediterranean styles and modern profiles create distinctive architectural statements. These tiles offer lifetime durability with color-throughout options that never fade. Every installation meets Florida's strict hurricane requirements for maximum protection.
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A white stucco house with a clay tile roof, expertly installed by a leading Lakeland roofing company, is surrounded by green shrubs and palm trees under a partly cloudy sky.
A small white house with a red tiled roof, expertly crafted by a renowned Lakeland roofing company, is surrounded by a porch and palm trees under a partly cloudy sky.
Aerial view of a large, beige stucco house with a red tile roof, expertly installed by a renowned Lakeland roofing company, surrounded by palm trees and greenery.
A single-story house with a beige exterior and red-tiled roof, expertly crafted by a renowned roofing contractor in Lakeland. It's surrounded by lush grass and trees, featuring a curved driveway leading to the garage.
Sunlit terracotta-tiled roofs of Mediterranean-style homes, crafted by expert roofing companies, showcase arched windows and stucco walls, beautifully surrounded by lush greenery.

Metal Roofing

Our metal roofing delivers unmatched durability with a lifespan exceeding 40 years. Standing seam panels and metal tile profiles provide elegant, modern aesthetics. Energy-efficient coatings reduce cooling costs. Custom fabrication ensures a perfect fit for any design.
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Modern house with a metal roof, designed by a top roofing contractor, features large glass doors and concrete walls. The landscape includes grass, small plants, and trees, offering a serene view of the body of water in the background.
Aerial view of a circular house with a metal roof, expertly installed by a renowned roofing contractor. It's surrounded by lush palm trees and a well-maintained lawn, showcasing the perfect blend of nature and craftsmanship.
This modern, single-story house features a white metal roof expertly installed by a renowned Lakeland roofing company. Surrounded by palm trees and grass, its paved driveway leads to the entrance under the expansive blue sky and clouds.
A house with a metal roof, expertly crafted by a Lakeland roofing company, nestles amidst palm trees under a blue sky.

TPO/Flat Roofing

TPO membranes and modified bitumen systems protect your commercial investment. Built-up roofing provides multi-layer security for large structures. Cool roof solutions reduce energy costs. PVC systems offer chemical resistance for specialized applications.
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A white flat-roofed building completed by a renowned roofing contractor in Lakeland is surrounded by palm trees and greenery on a sunny day.
Aerial view of a commercial building with a white roof, expertly crafted by a leading Lakeland roofing company, surrounded by empty parking spaces and some greenery.
Aerial view of a white rectangular building with a flat roof, perhaps crafted by a skilled roofing contractor in Lakeland. A tree stands nearby, while visible parking spaces and vehicles are at the bottom of the image.

Our Construction Process

Straight Forward Process, Superior Results

01.

Plan

We review your blueprints and create a detailed timeline that matches your construction schedule. Our team coordinates everything from material delivery to trade scheduling.

 

02.

Install

Our certified crews install your roof using premium materials and proven techniques. We work efficiently while maintaining the highest quality standards and a clean job site.

03.

Protect

After thorough quality inspections, you receive complete warranty documentation and ongoing support. We stand behind our work long after construction is complete.

The Straight Forward Difference

We’re more than just a roofing company. Today, over 5,000 Florida homeowners trust us with their biggest investment. Why? Because every roof we install protects a family just like yours – with unmatched quality, integrity, and care.

Our Credentials Matter

  • Licensed Florida Roofing Contractor
  • Fully Insured for Your Complete Protection
  • Certified Pro Contractor (Top 2% of U.S. Contractors)
  • 4.9-Star Rated by Real Customers

The Numbers Tell Our Story

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Projects Completed

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Average Customer Rating

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Counties In Florida Serviced

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Years of Serving Florida Families

Common Questions About New Construction Roofs

We've partnered with leading builders across Central Florida for over 6 years. Our teams specialize in new construction projects from single homes to large developments.

We install all major roofing systems including shingles, metal, tile, and commercial flat roofing. As an authorized installer for leading manufacturers, we provide premium materials at competitive prices.

Your project includes manufacturer material warranties and our installation guarantee. We provide full documentation and register all warranties on your behalf.

We monitor weather conditions and maintain flexible crews to adjust for schedule changes. Our teams can scale up when needed to meet critical deadlines.

 

We install all major roofing types including asphalt shingles, metal, tile, and flat roof systems. We use only premium materials from trusted manufacturers to ensure lasting quality.

We provide detailed proposals based on your plans and specifications. Volume pricing is available for larger projects and ongoing partnerships.

 

Yes. We manage all roofing permits and coordinate required inspections. Our team ensures compliance with local building codes and manufacturer specifications.

 

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Hear From Our Satisfied Clients

Straight Forward Construction made my retirement dream getaway home a reality. After receiving nine different quotes, I was impressed by Straight Forward Construction’s honest and fair pricing. They went above and beyond! Whatever I asked for, I got. My family is truly indebted to their service.

Jeff Fortuna

Verified Customer

Professional excellence from start to finish! They replaced our roof in just one day, with impeccable attention to cleanup. From the initial quote to material selection, installation, and follow-up, the entire team demonstrated outstanding professionalism. Highly recommended!

Kevin Washington

Verified Customer

As a real estate professional, I've seen Jacob and his team at Straight Forward Construction save the day when other companies fell through. They stepped in when two other roofing companies left us hanging. Their professionalism and quality of work are unmatched - they're truly the best in the business.

Angie Reynolds

Real Estate Agent

Conner was exceptional to work with - super polite and professional. The repair work was outstanding, particularly the color matching to our outdoor walls. Their attention to detail really impressed us. Will definitely keep Straight Forward in mind for future projects!

Verified Customer

We Partner with The Best Manufacturers for your roof

The TAMKO PRO Certified Contractor logo displays bold black text with a red outline around TAMKO at the top, proudly representing expertise as a leading roofing contractor in Lakeland.
The red and white Owens Corning logo, featuring the company name in bold letters, is trusted by many, including Lakeland roofing companies for quality materials.
IKO logo featuring bold black letters with a red shield and a stylized insect on the left, embodying trust and quality like a top roofer in Lakeland.
GAF logo with Building Great Communities in gray text, paired with GAF in white on a red background, ideal for any roofing contractor.
Logo with Click Color Studio and Tri County Metals text, featuring house roof and window graphics in green and gray, perfectly representing a Lakeland roofing company's commitment to quality.

Our Recent Work

Serving Central Florida & Beyond

From Tampa Bay to Central Florida, We've Got You Covered

Straight Forward Construction is a top-rated roofing company based in Lake Alfred, proudly serving communities across Central Florida. From Tampa Bay to Orlando, we bring military precision and family values to every roof we touch.

Polk County (Our Home Territory)

  • Lakeland
  • Winter Haven
  • Bartow
  • Lake Wales
  • Auburndale
  • Haines City
  • Lake Alfred

Local Headquarters

305 Gandy Rd
Auburndale, FL 33823
(863) 289-6654

Orange County

  • Orlando
  • Winter Garden
  • Winter Park
  • Ocoee
  • Apopka
  • Lake Buena Vista
  • Maitland
  • Baldwin Park
  • Windermere

Osceola County

  • Kissimmee
  • St. Cloud
  • Celebration
  • Poinciana
  • Harmony
  • Buenaventura Lakes
  • Poinciana

Lake County

  • Clermont
  • Mount Dora
  • Leesburg
  • Eustis
  • Tavares
  • Lady Lake

Hillsborough County

  • Tampa
  • Brandon
  • Plant City
  • Riverview
  • Temple Terrace
  • Sun City Center
  • Valrico
  • Apollo Beach

Pinellas County

  • St. Petersburg
  • Clearwater
  • Largo
  • Palm Harbor
  • Dunedin
  • Tarpon Springs
  • Pinellas Park
  • Safety Harbor

Pasco County

  • Wesley Chapel
  • New Port Richey
  • Land O' Lakes
  • Dade City
  • Zephyrhills
  • Trinity
  • Port Richey

Manatee County

  • Bradenton
  • Palmetto
  • Anna Maria
  • Longboat Key
  • Lakewood Ranch
  • Ellenton
  • Parrish

Sarasota County

  • Sarasota
  • Venice
  • North Port
  • Siesta Key
  • Osprey
  • Nokomis
  • Englewood

Partner With Florida's Leading New Construction Roofers

Let's build something great together. We understand the demands of new construction. From single homes to large developments, we bring expertise, quality materials, and proven processes to every build. Request your free quote today.

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(863) 289-6654
Man in a black polo shirt with the Straight Forward Construction logo, smiling confidently against a black background, embodies the trust and expertise you’d expect from a leading roofing contractor in Lakeland.