Roof Replacement in Central FL & Surrounding Areas

Protect Your Home With Florida's Most Trusted Roofers

Is your roof showing signs of wear or storm damage? Our certified team specializes in complete roof replacement for all Florida homes. From traditional shingles to modern metal roofs, we deliver quality installation and lasting protection.

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Signs You Need a Roof Replacement

Visible Damage

Missing or cracked shingles signal serious problems. Curled edges and bald spots leave your home exposed. Sagging areas indicate structural concerns that need immediate attention.

Visible roof damage showing missing or cracked shingles, curled edges, bald spots, and sagging areas indicating structural issues requiring immediate attention
Old roof showing signs of age, with shingles lasting 20-25 years and metal roofs lasting 30-40 years. Consider replacement before major issues arise. Straightforward Construction, Winter Haven, FL

Age of Roof

Most shingle roofs last 20-25 years. Metal roofs show wear after 30-40 years. If your roof is nearing these marks, consider replacement before problems start.

Water Problems

Dark stains on ceilings mean active leaks. Damp spots in attics indicate hidden damage. Mold growth suggests ongoing moisture issues that worsen over time.

Water damage on roof causing dark stains on ceilings and damp spots in attics. Mold growth indicates ongoing moisture issues. Straightforward Construction
Aerial view of a house roof with marked circles indicating inspection points or damage, near a brick wall and a porch with a blue bench. Perfect for roofing contractor Lakeland specialists to assess and repair efficiently.

Storm Damage

Recent storms may have caused hidden damage. Look for loose materials and dented surfaces. Even small hail impacts can compromise your roof's integrity.

Higher Energy Bills

Sudden increases in cooling costs often mean roof problems. Poor ventilation strains your AC system. Damaged roofs let cool air escape, raising energy costs.

The white house, under a clear blue sky, features a damaged roof with missing and curled shingles. It's an ideal project for a roofer in Lakeland or any experienced Lakeland roofing company.

Roof Replacement Costs

Making The Right Investment

One of the top considerations for homeowners or building owners when replacing a roof is the total cost of the project. Getting bids from several local roofing companies is the first step, but cost alone shouldn’t be the determining factor. More important than the cost of the project is the reputation and credibility of the roofer. Make sure you hire professionals who are licensed, insured, and experienced.

At Straight Forward Construction, we understand this significant investment in your property. That’s why we not only provide expert installation but also make the financial aspect easier to manage.

Affordable Payment Solutions

Why stress about paying for your new roof all at once? We’ve partnered with Enhancify to offer flexible financing solutions that fit your budget. Our simple process helps you get the roof you need with payments you can afford.

Roofing Options We Offer

Shingle Roofing

Our most popular choice for Florida homes, combining affordable protection with style. These premium shingles withstand 130mph winds, resist algae growth, and come with up to limited lifetime warranties. Perfect for homeowners wanting reliable protection and excellent value.
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Tile Roofing

The timeless choice for Florida's luxury homes. Our concrete and clay tile options deliver superior durability with distinctive style. Rated for hurricane-force winds, extreme heat, and driving rain, tile roofs enhance your home's value while providing lifelong protection.
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Metal Roofing

The ultimate in modern durability and energy efficiency. Our metal roofing systems withstand 140+ mph winds while reflecting heat to lower cooling costs. Available in standing seam or exposed fastener designs, metal roofs offer maximum protection with minimal maintenance.
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TPO/Flat Roofing

Specialized flat roofing for businesses and commercial properties. Our TPO systems reflect heat, resist punctures, and provide watertight protection for up to 30 years. Ideal for retail, office, and industrial buildings requiring reliable, energy-efficient coverage.
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Our Replacement Process

Straight Forward Process, Superior Results

01.

Free Inspection

We thoroughly inspect your roof, document all issues, and provide clear recommendations.

02.

Installation

On installation day, our experienced team protects your property, removes old roofing materials, and installs your new roof. We handle everything from permits to clean-up.

03.

Final Inspection

After a thorough final inspection, we provide all warranty documentation and maintenance instructions.

The Straight Forward Difference

We’re more than just a roofing company. Today, over 5,000 Florida homeowners trust us with their biggest investment. Why? Because every roof we install protects a family just like yours – with unmatched quality, integrity, and care.

Our Credentials Matter

The Numbers Tell Our Story

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Projects Completed

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Average Customer Rating

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Counties In Florida Serviced

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Years of Serving Florida Families

Common Questions About Roof Replacements

Most residential roof replacements take 1-3 days, depending on your home's size and roof complexity. We work efficiently while maintaining quality and minimizing disruption to your daily routine.

Yes. Your new roof includes manufacturer warranties on materials and our workmanship guarantee. We provide full documentation and support throughout your warranty period.

Costs typically range from $8,000 to $35,000, based on your home's size and materials chosen. We provide detailed quotes and offer flexible financing options through Enhancify to make your project affordable.

Absolutely. Our team works directly with insurance companies, handling documentation and paperwork. We help ensure you receive fair coverage for storm damage and other covered events.

We install all major roofing types including asphalt shingles, metal, tile, and flat roof systems. We use only premium materials from trusted manufacturers to ensure lasting quality.

Age, storm damage, leaks, and structural issues are common signs. Our free inspection provides honest recommendations based on your roof's condition.

We monitor weather conditions closely and use temporary protection when needed. Our experienced teams know how to protect your home during the entire process.

 

Yes. We manage all required permits and inspections. Our team handles the entire process to ensure your project meets all local building codes.

 

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Hear From Our Satisfied Clients

Straight Forward Construction made my retirement dream getaway home a reality. After receiving nine different quotes, I was impressed by Straight Forward Construction’s honest and fair pricing. They went above and beyond! Whatever I asked for, I got. My family is truly indebted to their service.

Jeff Fortuna

Verified Customer

Professional excellence from start to finish! They replaced our roof in just one day, with impeccable attention to cleanup. From the initial quote to material selection, installation, and follow-up, the entire team demonstrated outstanding professionalism. Highly recommended!

Kevin Washington

Verified Customer

As a real estate professional, I've seen Jacob and his team at Straight Forward Construction save the day when other companies fell through. They stepped in when two other roofing companies left us hanging. Their professionalism and quality of work are unmatched - they're truly the best in the business.

Angie Reynolds

Real Estate Agent

Conner was exceptional to work with - super polite and professional. The repair work was outstanding, particularly the color matching to our outdoor walls. Their attention to detail really impressed us. Will definitely keep Straight Forward in mind for future projects!

Verified Customer

We Partner with The Best Manufacturers for your roof

Our Recent Work

Serving Central Florida & Beyond

From Tampa Bay to Central Florida, We've Got You Covered

Straight Forward Construction is a top-rated roofing company based in Lake Alfred, proudly serving communities across Central Florida. From Tampa Bay to Orlando, we bring military precision and family values to every roof we touch.

Polk County (Our Home Territory)

  • Lakeland
  • Winter Haven
  • Bartow
  • Lake Wales
  • Auburndale
  • Haines City
  • Lake Alfred

Local Headquarters

305 Gandy Rd
Auburndale, FL 33823
(863) 289-6654

Orange County

  • Orlando
  • Winter Garden
  • Winter Park
  • Ocoee
  • Apopka
  • Lake Buena Vista
  • Maitland
  • Baldwin Park
  • Windermere

Osceola County

  • Kissimmee
  • St. Cloud
  • Celebration
  • Poinciana
  • Harmony
  • Buenaventura Lakes
  • Poinciana

Lake County

  • Clermont
  • Mount Dora
  • Leesburg
  • Eustis
  • Tavares
  • Lady Lake

Hillsborough County

  • Tampa
  • Brandon
  • Plant City
  • Riverview
  • Temple Terrace
  • Sun City Center
  • Valrico
  • Apollo Beach

Pinellas County

  • St. Petersburg
  • Clearwater
  • Largo
  • Palm Harbor
  • Dunedin
  • Tarpon Springs
  • Pinellas Park
  • Safety Harbor

Pasco County

  • Wesley Chapel
  • New Port Richey
  • Land O' Lakes
  • Dade City
  • Zephyrhills
  • Trinity
  • Port Richey

Manatee County

  • Bradenton
  • Palmetto
  • Anna Maria
  • Longboat Key
  • Lakewood Ranch
  • Ellenton
  • Parrish

Sarasota County

  • Sarasota
  • Venice
  • North Port
  • Siesta Key
  • Osprey
  • Nokomis
  • Englewood

Customer-First Service

Join 5,000+ satisfied Florida homeowners who trust us with their biggest investment. Our dedication to excellence shows in our consistent 5-star reviews.

Licensed & Fully Protected

Triple-layer protection: State-licensed, fully insured, and backed by industry-leading warranties. Total peace of mind for your home and investment.

Honest Timelines

Realistic project schedules with no false promises. Regular updates keep you informed at every stage.

Transparent Pricing

No hidden costs. No sales pressure. Just straight forward pricing and clear communication from start to finish. What we quote is what you pay.

Get Started with Your Roof Replacement

Protect your home today. Schedule your free, no-obligation roof inspection. Our experts will provide honest recommendations and clear pricing.

Man in a black polo shirt with the Straight Forward Construction logo, smiling confidently against a black background, embodies the trust and expertise you’d expect from a leading roofing contractor in Lakeland.