Logo for Straight Forward Construction featuring a stylized red and white roof design above the company name in bold red letters.
get a free estimate
our premium roofing options

Top Roof Types in Central Florida

Shingle Roofing

Our most popular choice for Florida homes, combining affordable protection with style. These premium shingles withstand 130mph winds, resist algae growth, and come with up to limited lifetime warranties. Perfect for homeowners wanting reliable protection and excellent value.
learn more
A single-story house with a tile roof, expertly crafted by a roofing contractor in Lakeland, is surrounded by trees and vegetation, featuring potted plants at the entrance and bathed in soft sunlight.
A modern, single-story house with a tiled roof crafted by a roofer lakeland expert is surrounded by trees and landscaped greenery, featuring a walkway leading to the front door.
Aerial view of a large, single-story house with a gabled roof crafted by a roofer Lakeland trusts, surrounded by a green lawn and palm trees under a partly cloudy sky.
Close-up view of a house rooftop with blue asphalt shingles, crafted by a Lakeland roofing company, surrounded by green trees in the background.

Tile Roofing

The timeless choice for Florida's luxury homes. Our concrete and clay tile options deliver superior durability with distinctive style. Rated for hurricane-force winds, extreme heat, and driving rain, tile roofs enhance your home's value while providing lifelong protection.
learn more
A white stucco house with a clay tile roof, expertly installed by a leading Lakeland roofing company, is surrounded by green shrubs and palm trees under a partly cloudy sky.
A small white house with a red tiled roof, expertly crafted by a renowned Lakeland roofing company, is surrounded by a porch and palm trees under a partly cloudy sky.
Aerial view of a large, beige stucco house with a red tile roof, expertly installed by a renowned Lakeland roofing company, surrounded by palm trees and greenery.
A single-story house with a beige exterior and red-tiled roof, expertly crafted by a renowned roofing contractor in Lakeland. It's surrounded by lush grass and trees, featuring a curved driveway leading to the garage.
Sunlit terracotta-tiled roofs of Mediterranean-style homes, crafted by expert roofing companies, showcase arched windows and stucco walls, beautifully surrounded by lush greenery.

Metal Roofing

The ultimate in modern durability and energy efficiency. Our metal roofing systems withstand 140+ mph winds while reflecting heat to lower cooling costs. Available in standing seam or exposed fastener designs, metal roofs offer maximum protection with minimal maintenance.
learn more
Modern house with a metal roof, designed by a top roofing contractor, features large glass doors and concrete walls. The landscape includes grass, small plants, and trees, offering a serene view of the body of water in the background.
Aerial view of a circular house with a metal roof, expertly installed by a renowned roofing contractor. It's surrounded by lush palm trees and a well-maintained lawn, showcasing the perfect blend of nature and craftsmanship.
This modern, single-story house features a white metal roof expertly installed by a renowned Lakeland roofing company. Surrounded by palm trees and grass, its paved driveway leads to the entrance under the expansive blue sky and clouds.
A house with a metal roof, expertly crafted by a Lakeland roofing company, nestles amidst palm trees under a blue sky.

TPO/Flat Roofing

Specialized flat roofing for businesses and commercial properties. Our TPO systems reflect heat, resist punctures, and provide watertight protection for up to 30 years. Ideal for retail, office, and industrial buildings requiring reliable, energy-efficient coverage.
learn more
A white flat-roofed building completed by a renowned roofing contractor in Lakeland is surrounded by palm trees and greenery on a sunny day.
Aerial view of a commercial building with a white roof, expertly crafted by a leading Lakeland roofing company, surrounded by empty parking spaces and some greenery.
Aerial view of a white rectangular building with a flat roof, perhaps crafted by a skilled roofing contractor in Lakeland. A tree stands nearby, while visible parking spaces and vehicles are at the bottom of the image.

Your Perfect Roof Is Just 3 Steps Away

Straight Forward Process, Superior Results

01.

Free Consultation

Schedule a no-obligation consultation where we’ll evaluate your needs and provide an exact quote.

02.

Professional Installation

Our certified team installs your new roof using premium materials and proven techniques.

03.

Final Inspection

We thoroughly inspect our work, clean the site, and provide your warranty documentation.

Logos for customer satisfaction, Facebook, and Google are shown, each accompanied by a five-star rating—showcasing the quality service our roofing contractors continually provide.

What Our Satisfied Clients Say

Straight Forward Construction made my retirement dream getaway home a reality. After receiving nine different quotes, I was impressed by Straight Forward Construction’s honest and fair pricing. They went above and beyond! Whatever I asked for, I got. My family is truly indebted to their service.

Jeff Fortuna

Verified Customer

Professional excellence from start to finish! They replaced our roof in just one day, with impeccable attention to cleanup. From the initial quote to material selection, installation, and follow-up, the entire team demonstrated outstanding professionalism. Highly recommended!

Kevin Washington

Verified Customer

As a real estate professional, I've seen Jacob and his team at Straight Forward Construction save the day when other companies fell through. They stepped in when two other roofing companies left us hanging. Their professionalism and quality of work are unmatched - they're truly the best in the business.

Angie Reynolds

Real Estate Agent

Conner was exceptional to work with - super polite and professional. The repair work was outstanding, particularly the color matching to our outdoor walls. Their attention to detail really impressed us. Will definitely keep Straight Forward in mind for future projects!

Verified Customer

We've Partnered with The Best Manufacturers for your roof

TAMKO Roofing Products logo in bold black text with a red border around TAMKO, perfect for any roofing contractor in Lakeland.
The red and white Owens Corning logo, featuring the company name in bold letters, is trusted by many, including Lakeland roofing companies for quality materials.
IKO logo featuring bold black letters with a red shield and a stylized insect on the left, embodying trust and quality like a top roofer in Lakeland.
GAF logo with Building Great Communities in gray text, paired with GAF in white on a red background, ideal for any roofing contractor.
Logo with Click Color Studio and Tri County Metals text, featuring house roof and window graphics in green and gray, perfectly representing a Lakeland roofing company's commitment to quality.

Serving Central Florida & Beyond

From Tampa Bay to Central Florida, We've Got You Covered

Straight Forward Construction is a top-rated roofing company based in Lake Alfred, proudly serving communities across Central Florida. From Tampa Bay to Orlando, we bring military precision and family values to every roof we touch.

Polk County (Our Home Territory)

  • Lakeland
  • Winter Haven
  • Bartow
  • Lake Wales
  • Auburndale
  • Haines City
  • Lake Alfred

Local Headquarters

305 Gandy Rd
Auburndale, FL 33823
(863) 289-6654

Orange County

  • Orlando
  • Winter Garden
  • Winter Park
  • Ocoee
  • Apopka
  • Lake Buena Vista
  • Maitland
  • Baldwin Park
  • Windermere

Osceola County

  • Kissimmee
  • St. Cloud
  • Celebration
  • Poinciana
  • Harmony
  • Buenaventura Lakes
  • Poinciana

Lake County

  • Clermont
  • Mount Dora
  • Leesburg
  • Eustis
  • Tavares
  • Lady Lake

Hillsborough County

  • Tampa
  • Brandon
  • Plant City
  • Riverview
  • Temple Terrace
  • Sun City Center
  • Valrico
  • Apollo Beach

Pinellas County

  • St. Petersburg
  • Clearwater
  • Largo
  • Palm Harbor
  • Dunedin
  • Tarpon Springs
  • Pinellas Park
  • Safety Harbor

Pasco County

  • Wesley Chapel
  • New Port Richey
  • Land O' Lakes
  • Dade City
  • Zephyrhills
  • Trinity
  • Port Richey

Manatee County

  • Bradenton
  • Palmetto
  • Anna Maria
  • Longboat Key
  • Lakewood Ranch
  • Ellenton
  • Parrish

Sarasota County

  • Sarasota
  • Venice
  • North Port
  • Siesta Key
  • Osprey
  • Nokomis
  • Englewood

Customer-First Service

Join 5,000+ satisfied Florida homeowners who trust us with their biggest investment. Our dedication to excellence shows in our consistent 5-star reviews.

Licensed & Fully Protected

Triple-layer protection: State-licensed, fully insured, and backed by industry-leading warranties. Total peace of mind for your home and investment.

Honest Timelines

Realistic project schedules with no false promises. Regular updates keep you informed at every stage.

Transparent Pricing

No hidden costs. No sales pressure. Just straight forward pricing and clear communication from start to finish. What we quote is what you pay.

Get Your Dream Roof Today

For years, we've protected homes across Lakeland, Winter Haven, Plant City, and Brandon with quality roofing solutions. As your neighbors, we understand Florida's unique challenges - from summer storms to hurricane season. Trust your home to a team that knows exactly what your roof needs.

free estimate
(863) 289-6654
Man in a black polo shirt with the Straight Forward Construction logo, smiling confidently against a black background, embodies the trust and expertise you’d expect from a leading roofing contractor in Lakeland.