professional Roofing Company In Winter Haven, FL

Your Trusted Winter Haven Roofing Company

Looking for a reliable roofer in Winter Haven? From simple roofing repairs to full roof replacements, our local team has helped thousands of Winter Haven homeowners with their roofing needs.

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Why Homeowners Choose Us

Customer-First Service

Join 5,000+ satisfied Florida homeowners who trust us with their biggest investment. Our dedication to excellence shows in our consistent 5-star reviews.

Licensed & Fully Protected

Triple-layer protection: State-licensed, fully insured, and backed by industry-leading warranties. Total peace of mind for your home and investment.

Honest Timelines

Realistic project schedules with no false promises. Regular updates keep you informed at every stage.

Transparent Pricing

No hidden costs. No sales pressure. Just straight forward pricing and clear communication from start to finish. What we quote is what you pay.

Winter Haven Roofing Services

Roof leak repair by Straight Forward Construction, quickly locating and fixing leaks to prevent water damage, mold, and costly repairs in Central Florida homes

Roof Leak Repair

Don't ignore that drip – even small leaks can lead to major damage. Our team quickly locates and repairs leaks at their source, whether they're causing water stains on your ceiling or moisture in your attic. Fast action prevents mold, rotted wood, and costly interior damage.

Missing or Damaged Shingle Repair

Storm damage and age can leave your roof vulnerable. We repair and replace damaged shingles before they lead to leaks. Whether wind has blown off shingles or they're curling and cracking with age, we'll restore your roof's protective barrier using matching materials.

Missing or damaged shingle repair by Straightforward Construction in Lakeland, FL. Quick and reliable roof restoration to prevent leaks and further damage.
Storm damage roof repair by Straightforward Construction in Lakeland, FL. Fast response to hail, wind, and storm damage, restoring your roof's protection

Storm Damage Repair

When severe weather strikes, immediate action prevents further damage. Our emergency team handles everything from fallen trees to hail damage. We work with insurance, provide emergency tarping, and deliver permanent repairs to get your home back to normal fast.

Flashing Repair

The most common leak sources are often the smallest details. Damaged flashing around chimneys, vents, and skylights creates entry points for water. We seal these vulnerable areas using proper materials and techniques for a weathertight finish.

Flashing Repair – Essential service to prevent water leaks and protect your roof from further damage. Straightforward Construction offers expert flashing repairs in Central Florida
Gutter Repair – Professional gutter repair services to ensure proper drainage. We fix leaks, sagging, and damage, keeping your roof and foundation protected

Gutter Repair

Your gutters protect your roof, foundation, and everything in between. We repair sagging, leaking, or damaged gutters to ensure proper water drainage. From reattaching loose gutters to fixing overflow issues, we keep your drainage system working effectively.

Roof Preventative Maintenance

Regular maintenance saves money and extends roof life. Our inspection service identifies minor issues before they become major problems. We provide detailed reports, repair recommendations, and maintenance plans to protect your investment.

Roof Preventative Maintenance – Regular roof inspections and maintenance to extend your roof's lifespan and prevent costly repairs. Trust our experts to keep your roof in top condition

See Our Recent Work

Over 5,000 Roofs & Counting, Building Trust One Roof at a Time

Our Simple 3-Step Process

Straight Forward Process, Superior Results

01.

Free Inspection

We visit your property, assess your roofing needs, and provide a detailed estimate. We explain your options and answer all questions, ensuring you make the best choice for your home.

02.

Professional Installation

Our expert team installs your new roof using premium materials and proven techniques for lasting results.

03.

Final Walkthrough

We inspect our work, clean the site completely, and provide your warranty documentation for total peace of mind.

Roofing Types Offered

Tile Roofing

The timeless choice for Florida's luxury homes. Our concrete and clay tile options deliver superior durability with distinctive style. Rated for hurricane-force winds, extreme heat, and driving rain, tile roofs enhance your home's value while providing lifelong protection.
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The Straight Forward Difference

We’re more than just a roofing company. Today, over 5,000 Florida homeowners trust us with their biggest investment. Why? Because we don’t just install roofs – we protect families, memories, and everything that matters under them.

Our Credentials Matter

The Numbers Tell Our Story

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Projects Completed

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Average Customer Rating

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Counties In Florida Serviced

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Years of Serving Florida Families

Elite Partner of America's Top Roofing Manufacturers

Serving All Winter Haven Communities

A charming small white house with a black door and brick steps nestled among palm trees. A gravel driveway leads the way, with a neighboring house visible on the left. Trust a roofing contractor in Lakeland to ensure this cozy home remains protected under its sturdy roof.

• Lake Elbert
• Downtown Historic District
• Lake Hamilton
• Cypresswood
• Lake Ashton
• Traditions
• Lake Hartridge
• Inwood
• Country Club Estates
• Lake Cannon
• Florence Villa
• Winterset
• Hampton Pointe
• Lakeside Landings

Also Serving:
• Auburndale
• Lake Alfred
• Haines City

Logos for customer satisfaction, Facebook, and Google are shown, each accompanied by a five-star rating—showcasing the quality service our roofing contractors continually provide.

Hear From Our Satisfied Clients

Straight Forward Construction made my retirement dream getaway home a reality. After receiving nine different quotes, I was impressed by Straight Forward Construction’s honest and fair pricing. They went above and beyond! Whatever I asked for, I got. My family is truly indebted to their service.

Jeff Fortuna

Verified Customer

Professional excellence from start to finish! They replaced our roof in just one day, with impeccable attention to cleanup. From the initial quote to material selection, installation, and follow-up, the entire team demonstrated outstanding professionalism. Highly recommended!

Kevin Washington

Verified Customer

As a real estate professional, I've seen Jacob and his team at Straight Forward Construction save the day when other companies fell through. They stepped in when two other roofing companies left us hanging. Their professionalism and quality of work are unmatched - they're truly the best in the business.

Angie Reynolds

Real Estate Agent

Conner was exceptional to work with - super polite and professional. The repair work was outstanding, particularly the color matching to our outdoor walls. Their attention to detail really impressed us. Will definitely keep Straight Forward in mind for future projects!

Verified Customer

Common Questions About Roofing In Winter Haven, FL

Most residential roof replacements take 1-3 days to complete. Factors like weather, roof size, and material type can affect the timeline. We'll provide you with an exact schedule during your consultation.

Yes! We work directly with all major insurance companies and help guide you through the entire claims process. Our team documents everything and can meet with your adjuster to ensure you get fair coverage

We offer a range of high-quality materials designed for Florida's climate, including impact-resistant shingles, metal roofing, and tile. During your consultation, we'll help you choose the best option for your home and budget.

 

Yes, we offer several financing options including:

• $0 down payments
• Monthly payments from $199
• Special no-interest periods
• Most credit scores accepted

Learn more about our roof financing here.

Yes, we're fully licensed and carry complete insurance coverage, including workers' compensation and liability insurance. We're happy to provide documentation upon request.

 

Roof costs vary based on size, material, and complexity. We provide detailed estimates with no hidden fees. Contact us for an accurate quote for your specific needs.

Yes! We provide free, no-obligation estimates for all roofing services. Schedule yours by calling (863) 289-6654 or booking a consultation online.

We provide manufacturer warranties on materials plus our own workmanship guarantee. Ask about our lifetime warranty options during your consultation.

The Most Trusted Roofing Company in Winter Haven

Looking for a reliable roofer in Winter Haven? Free inspection and same-day quotes available. Schedule your free inspection today and join thousands of satisfied Florida homeowners who trust us with their roof.

Man in a black polo shirt with the Straight Forward Construction logo, smiling confidently against a black background, embodies the trust and expertise you’d expect from a leading roofing contractor in Lakeland.